American Express - Signage and Supplies
Branded signage and supplies increase awareness of American Express card acceptance, inducing greater charge volume.
THE PROJECT
American Express Signage and Supplies play crucial role to induce greater charge volume. I am leading UX efforts to create delightful shopping experience for American Express merchants.
THE CHALLENGE
Develop commerce system that drive greater sales volume, decrease calls to customer center, and manageable via CMS system.
MY ROLE
Establish UX strategy
Establish team communication strategy
Lead brainstorming, and white boarding
Help establish measurable key results
Old Product
Manual work required for content management
Only partial mobile friendly
Require login to view full product list
Homepage not effecting sales volume
Redesigned Product
Mobile friendly
Access to full product list for guest users
Decreased resource required for content management
Designed to induce quick check out, rather than increased time spent in site
Note: Product and banner images provided by external resource.
The Result
New site launched week of Jan 25, 2021.
Increased order volume by 8% since launch